There are four common key biases in the wealth management industry which can negatively impact investing. Matt Bailey, Wealth Manager at Peregrine Wealth (PWL), offers his insights into these and what measures can be put in place to overcome them. Life for early humans was often nasty, brutish and short. To ensure the survival of the species in a generally hostile environment, the human mind evolved a set of mental short-cuts, or ‘heuristics’, to enable swift and efficient decision making and avoid unnecessary physical risk.